Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Hi 👋 I’m Sercan 📢
Senior Product Designer, AI, SaaS & Growth

Helping businesses build products adapted to how peoplethink, decide, and act in the AI era.

Case Studies

My Resume

Featured Case Studies / 2024-2026

PagerDuty Web Experience

Web & Growth Design for AI-Era Buyers

Redesigned PagerDuty's web experience for AI-era buyers, using behavioral insights and experimentation to increase trial sign-ups by 73%.

Web & Growth Design for AI-Era Buyers

Amani Studio KYC Portal

AI-Powered B2B Compliance Platform

Optimized finance operators' workflows through a data-driven redesign, significantly reducing manual verification time.

AI-Powered B2B Compliance Platform

Selected Product Launches / 2020-2025

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

No-Code Webhooks Platform

Empowered non-technical finance teams to automate and manage integrations seamlessly

Website Experience Redesign

Elevated brand identity and drove 146% organic search growth with a user-focused web redesign

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Selected Product Launches / 2020-2025

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

No-Code Webhooks Platform

Empowered non-technical finance teams to automate and manage integrations seamlessly

No-Code Webhooks Platform

Empowered non-technical teams to automate and manage integrations seamlessly

Website Experience Redesign

Elevated brand identity and drove 146% organic search growth with a user-focused web redesign

Website Experience Redesign

Driving 146% organic search growth with a user-focused web redesign

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

About Me

Works

About Me

My Resume

Contact

Linkedin

Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Hi 👋 I’m Sercan 📢
Senior Product Designer, AI, SaaS & Growth

Helping businesses build products adapted to how peoplethink, decide, and act in the AI era.

Case Studies

My Resume

Featured Case Studies / 2024-2026

PagerDuty Web Experience

Web & Growth Design for AI-Era Buyers

Redesigned PagerDuty's web experience for AI-era buyers, using behavioral insights and experimentation to increase trial sign-ups by 73%.

Web & Growth Design for AI-Era Buyers

Amani Studio KYC Portal

AI-Powered B2B Compliance Platform

Optimized finance operators' workflows through a data-driven redesign, significantly reducing manual verification time.

AI-Powered B2B Compliance Platform

Selected Product Launches / 2020-2025

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI habit coaching.

No-Code Webhooks Platform

Empowered non-technical finance teams to automate and manage integrations seamlessly

Website Experience Redesign

Elevated brand identity and drove 146% organic search growth with a user-focused web redesign

AI SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Selected Product Launches / 2020-2025

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

No-Code Webhooks Platform

Empowered non-technical finance teams to automate and manage integrations seamlessly

Website Experience Redesign

Elevated brand identity and drove 146% organic search growth with a user-focused web redesign

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

About Me

Works

About Me

My Resume

Contact

Linkedin