Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Hi 👋 I’m Sercan 📢
Senior Product Designer, AI, SaaS & Growth

Helping businesses build products adapted to how people think, decide, and act in the AI era.

Case Studies

My Resume

Featured Case Studies / 2024-2026

PagerDuty Web Experience

Web & Growth Design for AI-Era Buyers

Coming Soon

Redesigned PagerDuty's web experience for AI-era buyers, using behavioral insights and experimentation to increase trial sign-ups by 73%.

Web & Growth Design for AI-Era Buyers

Amani Studio KYC Portal

AI-Powered B2B Compliance Platform

Optimized finance operators' workflows through a data-driven redesign, significantly reducing manual verification time.

AI-Powered B2B Compliance Platform

Selected Product Launches / 2020-2025

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

Amani AI

/

2023

Amani AI

/

2023

Amani Verify: AI-Powered Identity Verification

Increased identity verification completion with AI-guided onboarding.

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Amani AI

/

2025

Amani AI

/

2025

AI Agent for Document Verification

Automated business document verification, reducing manual workload.

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

AI Startup

/

2024

AI Startup

/

2024

Habits: AI Habit Tracking Coach

Improved user retention through personalized AI-Powered habit coaching.

Fintech Company

/

2023

No-Code Webhooks Platform

Empowered non-technical finance teams to automate and manage integrations seamlessly

Fintech Company

/

2023

No-Code Webhooks Platform

Empowered non-technical teams to automate and manage integrations seamlessly

Website Experience Redesign

Elevated brand identity and drove 146% organic search growth with a user-focused web redesign

Amani AI

/

2022

Amani AI

/

2022

Website Experience Redesign

Driving 146% organic search growth with a user-focused web redesign

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Amani AI

/

2022

Amani AI

/

2022

SaaS Product Transformation

Transformed Amani Studio from sales-led to self-serve SaaS, helping win three new clients.

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

About Me

Works

About Me

My Resume

Contact

Linkedin

Hi 👋 I’m Sercan (Sehr-john📢)
Senior Product Designer • AI, SaaS & Growth

Helping businesses build products adapted to how people
think, decide, and act in the AI era.

Hi 👋 I’m Sercan 📢
Senior Product Designer, AI, SaaS & Growth

Helping businesses build products adapted to how people think, decide, and act in the AI era.

Case Studies

My Resume

Featured Case Studies / 2024-2026

PagerDuty Web Experience

Web & Growth Design for AI-Era Buyers

Coming Soon

Redesigned PagerDuty's web experience for AI-era buyers, using behavioral insights and experimentation to increase trial sign-ups by 73%.

Web & Growth Design for AI-Era Buyers

Amani Studio KYC Portal

AI-Powered B2B Compliance Platform

Optimized finance operators' workflows through a data-driven redesign, significantly reducing manual verification time.

AI-Powered B2B Compliance Platform

Technology keeps evolving. Understanding people transforms experiences. Discover the journey, values, and curiosity that continue to shape my approach to design.

About Me

Works

About Me

My Resume

Contact

Linkedin